Buzzmart

June 2025 - Nov 2025

Led end-to-end software design for a large-scale platform, delivering 121 distinct user interfaces (UI/UX) for 103 merchants and 18 customer platforms optimizing the user experience.
Developed the strategic brand identity (modern and bold tone), creating and delivering a foundational Brand Bible to ensure consistency across all touchpoints.
Collaborated with 4 cross-functional partners to guarantee project success

BuzzMart empowers business owners by transforming their WhatsApp Business operations.

It fuses communication tools, e-commerce management, and logistics tracking into a singular, efficient ecosystem designed to streamline sales and elevate the electronic commerce journey.

The problem

Solopreneurs utilizing WhatsApp Business are currently overburdened by the necessity of single-handedly managing complex sales workflows. This results in slow customer response times due to manual communication handling, high error rates stemming from fragmented, messy order sheets, and significant time waste navigating separate platforms for logistics tracking. This disjointed process prevents independent business owners from scaling efficiently and delivering a seamless electronic commerce journey to their customers.

Goal

The primary goal of BuzzMart is to empower solopreneurs to scale their e-commerce operations on WhatsApp by maximizing efficiency, reducing order friction, and improving customer satisfaction through;

Automated customer responses
Automated Sales sheet creation
Logistics entry &
Order handling

Result

The end-outcome is a robust platform that fundamentally changes how solopreneurs manage their business, enabling growth without the typical operational complexity and allowing independent business owners to shift their focus from manual data management and firefighting to strategic growth and customer engagement.