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giving nigerian solopreneur bussiness owners an upgrade
About
BuzzMart was made to empower business owners by transforming their WhatsApp Business operations by fusing communication tools, e-commerce management, and logistics tracking into a singular, efficient ecosystem designed to streamline sales and elevate the electronic commerce journey.
Role
Product designer
Team
1 product designer, 2 front-end developer & 1 back-end developer
Year
2025
Target Audience
This software is aimed at solopreneur in Nigeria using WhatsApp business as base of operation
Design Goal
The goal of the design is
To design easy to navigate interfaces
Create both Merchant & Customer experiences of the software
My Design Process
User Personas
Tolu, 21yrs
Solopreneur of a online jewelry store
Goals
Have a sales sheet that "builds itself" as orders come in.
Let a system handle the "FAQ" so she only joins the chat for high-value sales.
A seamless flow from "I want this" to "Order Dispatched."
Pain Points
Answering the same 5 questions 50 times a day.
Forgetting to record a sale because the chat moved too fast, leading to inventory errors.
Wants to launch a new collection but literally doesn't have the "admin bandwidth" to handle more orders
TABLE
A day in the life with BuzzMart
Time
Before BuzzMart
After BuzzMart
9:00AM
45 unread messages. Spends 2 hours replying manually.
Automated responses handle FAQs; Tolu only replies to 5 custom inquiries.
1:00PM
Manually writing delivery labels and calling riders.
Logistics entry is synced. Labels are generated; riders are notified automatically.
8:00PM
Scrolling back through 100 chats to update her Excel sheet.
The Sales Sheet is already updated in real-time. She closes her laptop.
User Flow
Sketches
Mid fidelity
Style Guide
guide
Logo
guide
Typography
guide
Colours
High Fidelity
Merchant Screens
section
Authentication
section
section
section
section
section
section
section
